Today, all customers have access to Warehouse Connectors, which allows you to natively import data from Snowflake or BigQuery into Mixpanel. With this feature, you can set up recurring syncs from your data warehouse and ensure that Mixpanel is always in sync with your trusted data.

This native connection not only simplifies event implementation by eliminating the need for engineering resources to manually track events, but it also makes analyzing all types of company data in Mixpanel easier, providing a holistic view of your customers.

For example, you can bring into Mixpanel:

This lets you answer questions like:

Navigate to Project Settings > Warehouse Sources to get started today. For more information, check out our docs on setting up via BigQuery (opens in a new tab) and Snowflake (opens in a new tab).

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